

Come up with a marketing campaign to continuously promote the three Web portals in an integrated, coherent, and coordinated manner.
Healthcare and social services professionals: administrators, teachers and students of healthcare programs, and community partners. English-speaking or bilingual managers working in francophone minority communities.
For healthcare workers, remembering to actively offer healthcare services in French is often very low on their list of priorities. We needed a strategy that would stop indifference from setting in. To raise the issue and motivate the public, we needed to come up with a clear, motivational message that could be easily attributed and lead to a solution. The strategy had four phases:
Visitor traffic to the three portals doubled (with 69% of hits from new visitors), with a total of 8,000 hits logged during the 3-month campaign. The average click rate on promotional videos was 11%, totalling 10,305 views. Merging the Facebook pages allowed us to assemble 400 fans.