It may seem obvious but it bears repeating: an advertisement only works when the target audience 1) sees it, 2) pays attention, 3), correctly identifies the advertiser, and 4) responds to the call to action. That’s why successful advertising is always underpinned by a strong marketing strategy: you need the right target audience, message, and platform to hit your target with a powerful impact.

With online advertising like Google AdWords and Facebook taking an ever-growing piece of the pie, the risk of your message getting lost in a sea of other ads is greater every day.

In every sector – from traditional and online advertising to content, field, and social marketing – what counts is finding the right space to connect with your audience when they’re at their most receptive, and hitting them with a message that will spur them to immediate action.

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Marketing and advertising strategy

Social media strategy

Google AdWords and YouTube campaigns

Facebook campaigns

Email marketing and mailing list management

Monitoring and performance reports

… and that too!

Concepts and copywriting, ad creation and production, Video advertising (TV, film, online) and audio advertising (radio), campaign and budget management, traditional and digital media buys, SEO and SEM, online and Facebook contests, surveys (compiling and analyzing results), community management, online advertising (static and animated), field/guerilla marketing.

Traditional vs online marketing

No matter what people say, traditional marketing (TV, radio, print, outdoor) is far from dead. As long as newspapers and magazines continue to be read, as long as we have morning and call-in shows on the radio, there will always be a receptive audience. When planning a media campaign, you ignore traditional media at your peril. And ignoring online marketing could be an equally – or even more – serious mistake.

Online marketing has plenty of advantages. Today, even the smallest business can take on the biggest players. You can get your message across at a lower cost, and measure the impact in real time. And you can make corrections in real time as well, improving the performance of your advertising campaigns as they unfold.

Traditional and online media have one key thing in common: what’s crucial is determining your target audience and then spurring them to act. With the rapid evolution of online marketing, it’s more critical than ever to truly know your audience – not just demographics, but behavior.